Born by the Dead Sea

Boçea was born by the Dead Sea, shaped by a life where beach days are a way of being. Nothing we wore ever felt right too simple or too much, never effortless. So we created Boçea: elevated, easy, and designed as complete looks that just work.

Boçea fills the gap between the Dead Sea’s raw beauty and the beachwear Jordan was missing. We found that while the landscape offered stillness, the clothing never felt complete. To solve this, we created head-to-toe collections where swimwear and artisanal accessories work in harmony, ensuring you embody the effortless elegance of the sun and salt.

Boçea Campaign
  • Belly Chain

  • Chain Connector

  • Chains

  • Mini Charms

How to care for
your new swim

Swimwear Icon

Hand wash your swimwear gently with mild detergent in cold water, focusing on stained areas without stretching or wringing.

If machine washing, use a laundry bag, gentle cycle, and cold water — avoid bleach, strong detergents, or fabric softeners.

How to care for
your new beachwear

Beachwear Icon

Hand-wash or machine wash on a gentle cycle using cold or lukewarm water. You can use mild detergent, avoid bleach and harsh chemicals.

Air dry naturally or tumble dry on low heat. Steam or iron on medium heat while slightly damp to remove wrinkles.

Boçea was born under the sun inspired by golden hours, salt air, and the quiet confidence of women who feel at home by the water.

Each piece is thoughtfully designed to move with you to flatter, to travel, to live in your most beautiful summer memories. From slow mornings by the sea to glowing sunsets by the pool, Boçea is made to be worn, loved, and remembered.

Thank you for choosing Boçea.

With love,
The Boçea Team
Amman, Jordan
+962 7 9347 9988
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